Awesome Martech

A curated collection of Free, Open-Source tools for your Marketing Technology Stack

Analytics

Analytics tools are used to collect and analyze user behavior.

Alternatives to Google Analytics, Mixpanel, or Amplitude.

Product NameRepositoryLicense
Fathomhttps://github.com/usefathom/fathomMIT
Matomohttps://github.com/matomo-org/matomoGPL-3.0
Plausiblehttps://github.com/plausible/analyticsAGPL-3.0
PostHoghttps://github.com/PostHog/posthog-fossMIT
Umamihttps://github.com/mikecao/umamiMIT

Data Integration

Data Integration tools connect data from one system to another. They are often used to extract, transform and load data generated by other tools.

Alternatives to Stitch or Fivetran.

Product NameRepositoryLicense
Airbytehttps://github.com/airbytehq/airbyteMIT
Meltanohttps://gitlab.com/meltano/meltanoMIT
Singerhttps://github.com/singer-ioApache-2.0 / AGPL-3.0

Customer Data Platforms (CDPs)

A CDP collects all of a company’s customer data in a single unified customer profile. CDPs can then connect this unified profile to other systems, such as email-send engines, demand-side platforms, and content management systems.

Alternatives to Segment.

Product NameRepositoryLicense
RudderStackhttps://github.com/rudderlabs/rudder-serverAGPL-3.0
Snowplowhttps://github.com/snowplow/snowplowApache-2.0

Chat

Messaging Platforms allows your marketing, sales, and customer support teams to connect directly to customers in a conversational manner.

Alternatives to Intercom.

Product NameRepositoryLicense
Airyhttps://github.com/airyhq/airyApache-2.0
Chaskiqhttps://github.com/chaskiq/chaskiqAGPL-3.0
Chatwoothttps://github.com/chatwoot/chatwootMIT
Papercupshttps://github.com/papercups-io/papercupsMIT

Email Marketing

Email Marketing tools as used to send marketing communications to your users.

Alternatives to Mailchimp or Drip.

Product NameRepositoryLicense
ListMonkhttps://github.com/knadh/listmonkAGPL-3.0